Twitter is winning over marketers going after users of wireless devices, stepping up pressure in mobile advertising against larger competitors Google, Apple and Facebook.
On most days, mobile advertising outpaces revenue from marketing spots appearing on desktop computers, according to Adam Bain, president in charge of global revenue at Twitter’s San Francisco headquarters. Prices for mobile ads, based on an auction system, can be higher than those for desktop counterparts, he said.
Twitter, which a majority of users access through mobile devices, is counting on wireless ads to boost revenue and woo marketing dollars away from Facebook and Google. Rejecting the common banner ad or large graphic elements on Apple’s iAds, Twitter has tailored marketing messages to work in regular posts on its service, making them less distracting and easier to fit on mobile devices’ small screens.
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