The rising popularity of social media has led to growing recognition of its use to companies and the need to incorporate social media into business plans. But businesses often have little experience with this new medium. Consequently, there is a growing demand for people with expertise in social media. But unfortunately there is not enough supply of real experts. There has been an increasing number of people claiming to be experts. Gary Vaynerchu even commented that 99.5% of social media experts are clowns. Not everyone who claims to be a social media expert truly is one. There are a lot of fakes around who claim they are experts but in fact know little about social media or business. It’s important to be able to identify the fakes so you can avoid being a victim of a fake expert. But how do you distinguish the ‘real deal’ from the ‘fakes’? Let’s look at some key indicators…
See on www.socialable.co.uk
Tags: social media experts
On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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