Jul 5, 2012

The Content Marketing Revolution – Infographic
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See on Scoop.itContentmarketing

“The UK content marketing industry is growing fast. By next year it will expand by 10 per cent and be worth more than £1bn.”

 

As part of our re-launch from APA to the Content Marketing Association (CMA), this infographic, with new research, shows you exactly why.

 

I missed this when it came out last month, but it has some very good stats about how content marketing is a win-win for brands.

 

For example:

170 is the amount of brands the average person interacts with on a typical journey to work 27% of consumers are more likely to purchase from a website if it offers editorial content. By 2013, digital content marketing is due to take over from print… At last!

 

 
See on apa.co.uk

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

More Curations by Tom