An important brand, a dynamic business, a great family. In a word – Tod’s.
To Tod’s the quality of the products has the absolute priority and is keen on showing the world the competitive edge of the brand; for this reason it has invited the representatives of Vogue Italia, Vogue Russia, Vogue Spain and Vogue Germany to a two-day stay in Sant’ Elpidio a Mare, a town in the province of Fermo in the Marche region, taking them on a visit through the impressive historic structure where all of Tod’s, Hogan, Fay and Roger Vivier products come to life.
Tucked in a green area in the industrial area of Brancadoro, the company’s buildings of the creator of the iconic gommino rubber dotted sole, Diego Della Valle, offer everybody not only a working space but also the cosy atmosphere of a home.
Spacious and well lit, the building welcomes staff and visiting guests to an area enriched with numerous works of contemporary art inspired by the brand’s aesthetics and the structure of its products, all of which were specifically commissioned and are much loved by the owner.
Every detail of this fantastic place conveys the attention for details that characterizes Tod’s as a brand and its products; indeed, each department of the company, starting from the fashion office as well as the pattern making, prototype and production departments all live up to the reputation that the company has built for itself through the years.
Visiting the leather quality control department within production is a speechless experience; equally incredible was getting to know Tony, the trustworthy partner and old-time friend to Mr. Della Valle who has been working for the company for years and knows every single material being used to create a Tod’s product inside out and with passion in his voice says “you always learn something new”.
Made in Italy manufacturing and the concept itself are very dear to Tod’s, in fact the strength of the company is being able to rely on the expertise of true artisan masters who turn out handmade products that are, nowadays, the real luxury.
Della Valle personally oversees all production processes and follows through any new concept being elaborated so as to develop the company to the best of its potential. Recently, within the firm buildings a new area has been created fitted with photos, videos and everything related to the collections and the advertising campaigns created by Tod’s brand through the years.
See on www.vogue.it
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