Actress / activist Lily Cole has been working with Wikipedia founder Jimmy Wales to create a new kind of social network, one built on reciprocity.
Impossible is a new “social network” built around the concept of people doing simple favors for one another. The minimal site, currently in beta, simply lets participants select from a series of small tasks that they need done or would like to do for others. These tasks range from “I wish to find someone who needs help looking after an animal” to “I wish to help someone learn a language” and others simple acts in fitness, business, and home care.
The initiative has high-profile backing – driven by actress / activist Lily Cole, Impossible has gathered financial support from Wikipedia founder Jimmy Wales and others at Google, Wolff Olins and Ethical Markets.
The team describes their mission on the bare-bones site.
See on www.psfk.com