Facebook has started pushing out a major update to their video calling service that will put it front and center on every single profile on the site. Since Facebook formed a partnership with Skype last summer, video calling hasn’t really taken off and it got me thinking about it in general. Will it ever be really embraced by the masses?It looks brilliant in adverts and is one of those sexy tools that companies use to sell their products, but personally, I haven’t made one video call over the past year and I don’t know anybody else who does. Families might use Skype to see their grandchildren on the other side of the world, and some techies may swear by video calls, but is the rest of the world ready to embrace video calling or are we just seeing a fad that will come and go?
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Content Curator Tom George
Head of Inbound Advertising North America at Internet Billboards. Pioneering inbound advertising as well as an avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.