Google is constantly tweaking their algorithm — just look at the history of Google’s 2011 algorithm updates chronicled on this very blog to get a little snapshot. In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March. And while Google freely talks about their overarching goals with these updates being to weed out lower-quality websites that don’t satisfy searchers with quality content, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries.
That said, there are a number of tools out there — some free, some paid — that help you to look at your own site the way that Google sees it. These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important. In this post, we’ll walk through 6 such tools that all help you analyze your site like a marketer … and a Google bot!
See on blog.hubspot.com