Over June, the Facebook app of travel reviews site TripAdvisor has increased its Monthly Active Users (MAU) by over 67 percent. It now has 31 million MAU, moving it up to fourth on AppData’s Facebook Apps Leaderboard – just above the ever-popular MyCalendar birthday app and Zynga’s top ‘Ville game CityVille. What makes it even more intriguing is that in May, according to InsideFacebook (a sister site of AppData), TripAdvisor experienced “a steady decline.” So how has TripAdvisor not only stopped a decline, but added 12.5 million users in the space of a month?
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