Jun 26, 2012

Dan Zarrella on How to Get More Facebook Likes, Comments & Shares
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Written by : Rachel Parker| 0 | Social Media

Scheduling Note: We’ve started our “summer hours” schedule here at the Resonance blog. For the next couple of months, we’ll be posting twice a week: a “reg’lar” post each Tuesday and our usual Twitter Roundup each Friday. Happy Summer!


How do you get more likes on Facebook?Would this be the wrong venue for admitting that I have a little crush on Dan Zarrella?

Was that a “yes?” OK, fair enough. I’ll keep it professional.

In case you haven’t come across his work, Dan Zarrella is The Social Media Scientist. Part social media marketing ninja, part data geek, Dan is a brave soldier in the struggle to procure some solid data in an environment that seems to defy measurement. Oh, and he also holds the Guinness World Record for World’s Largest Webinar.

Hence my little crush. But I digress.

As you know, here at Resonance we’re always on the lookout for ways to get more action on Facebook. Well, in his latest foray into the no-holds-barred world of social data, Dan collected data on more than 1.3 million Facebook posts published on the top 10,000 pages. The result? This infographic showing the characteristics of the most successful Facebook posts.

I recommend checking out the infographic in all its glory on Dan’s blog, but here’s a quick summary:

Post Type

  • Photos generate both the most likes and the most shares.
  • Text updates generate the most comments, followed closely by Photos.

Post Length

  • Very short (<50 characters) and very long (>750 characters) posts generate the most likes.
  • Posts around 450 characters long generate the most shares.

Self Reference

  • Posts with a high number of self-referential words (like “I” and “me”) generate more likes (and no, that’s not a license to spiral into it’s-all-about-me-ism).

Post Sentiment

  • Posts with a positive tone generate more likes.
  • Very negative posts generate more comments (and no, that’s not a license to be a Debbie Downer).

Hour of Day

  • Posts published later in the day (after 5 pm Eastern) generate more likes and shares.
  • Likes peak around 8 pm, while shares peak around 6 pm (Eastern time).

Day of Week

  • Posts published on Saturday and Sunday generate more likes than those posted during the business week.

By the way, on July 12, Dan is out to break another Guinness World Record with his new webinar, The Science of Inbound Marketing. Check it out and be a part of social media history!

So, what are your secrets for posts that get more likes, comments, and shares on Facebook? Share your wisdom with us in the Comments—we’d love to hear from you!


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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.
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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

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