Jun 24, 2012

A Manifesto of Content Marketing
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Last month in Philadelphia, I gave a 10-minute presentation on content marketing to an audience at SEER Interactive’s SearchChurch. Since the setting was so unique, I tried a different format and style that I haven’t done previously. It was a bit fun and silly, and also a little heavy-handed (but meant tongue-in-cheek). The fundamentals of what I tried to present, though, are things I solidly believe in:

That success is driven by learning from experimentation and failureThat content’s goal is not simply links nor SEO, but to earn the awareness, affection and trust of potential customersThat committing to a vision that requires sacrifice, sweat equity and tolerance of failure is the best way to earn inbound marketing success in the long term
See on www.seomoz.org

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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