Banner ads have been around for over a decade, and though they may have been effective back in the mid-’90s, today they just feel like relics. You probably can’t remember the last time you clicked on one. (I know I can’t.) Sure, display advertising is evolving, and marketers still spend billions on display, but as much as we try to spruce them up, they remain one of the weakest forms of digital branding. In the meantime, publishers have become ravenous for better ways to monetize their audience without plastering banners all over their sites.
Founded in 2010, Finnish startup Kiosked is on a mission to help publishers more effectively turn their content into dollars: By converting that content into a storefront. (Or, in their terms, a “kiosk.”) In other words, Kiosked allows advertisers to link their products to relevant images and multimedia within online content so that consumers can buy those items direct. While that may sound gimmicky, there is at least one notable investor that sees potential in the startup’s alternative sales platform.
See on techcrunch.com
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