Facebook is changing the way that it sells advertising, with the addition of Facebook Exchange, a new model that will track users’ browsing through cookies and allow marketers the chance to purchase ads in real-time based on what people are looking at.
Amid fears for the company’s long-term ad revenue, Facebook is soon to change the way it sells advertising on its site. Not only will the site introduce a new “real-time” bidding process to advertisers, but marketing will soon be able to be sold for more targeted demographics, two changes that Facebook will be hoping can allow them to raise prices and keep revenue where they want it.
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