Amazingly, this story I’m about to tell happens about once a week, and it’s usually coming from a large brand.
A week or so ago I got an email from the director of corp comm for a decent-sized company. She had read a post I wrote on responding to negative feedback from customers, and that’s what she needed help with. She told me that her company had been dealing with a customer stemming from an issue in 2008. Since that time, they claimed the customer had repeatedly complained about their service, the company claimed it had tried to work with the customer, but the customer continued to post negative comments on its Facebook page, etc. I was even given a word doc with exchanges between the customer and the chain.
See on www.mackcollier.com
On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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