Apple’s updates to its mobile operating system may make the biggest impact on users in the months, and years, to come.
“We believe the biggest takeaway is that Apple is strengthening not only the interaction within its own ecosystem, but also creating a consortium of powerful web partners to offer an experience that largely falls outside of Google’s walls,” said Gene Munster, an industry analyst with Piper Jaffray. “We believe Apple will continue to add content partners for Siri to marginalize Google’s presence on the iPhone.”
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