This guest post is by Neil Patel of Quick Sprout.
Whether you want to write a persuasive post or a headline that grabs attention, or create a call to action that grows your RSS subscription count by 243%, you first have to understand who your reader is.
So how do you go about finding this out?
You could guess, measure, and repeat until you hit upon a winning formula … but that could take months or years.
The easiest and fastest way to find out what will resonate with your readers is to ask them. And the best to do that is with a survey.
See on www.problogger.net