We all want it…that top spot on the search rankings. And the sites that are getting those top spots are sites that publish fresh, relevant content frequently.
That may sound like a fairly easy thing to do…just hire a bunch of writers and start publishing. That was the content marketing strategy that Mint.com and American Express used to drive traffic to their site.
As you can imagine the competition is tough. And creating all of that content is time consuming, and can get very expensive. You need a simpler solution.
This is where content curation comes in. With the right strategy and the right tools you can deliver the right kind of content that your audience wants and search engines love…in half the time.
Let’s first look at what content curation is and some of the benefits behind it.
See on www.quicksprout.com
On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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