Social media management dashboard HootSuite has today announced a “strategic partnership” with all-in-one marketing software platform HubSpot .
This partnership will seek to connect social media with lead management and generation for companies, with a view towards “closing the loop” on social media marketing. Joint efforts include app integration in HootSuite’s App Directory, plus educational content and sponsor at HubSpot’s Inbound 2012 Conference.
The companies will also join forces to break the existing Guinness World Record for the world’s largest webinar with The Science of Inbound Marketing on July 12.
HubSpot currently claims to work with more than 6,800 companies in 46 countries, helping them to attract more visitors to their websites, and convert those visitors to leads and drive growth.
See on thenextweb.com
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