Marketers can now buy Facebook Sponsored Stories for the News Feed specifically for mobile devices.Facebook’s first separate mobile ad unit is a telling move for the company. Since filing for an initial public offering in February, both investors and Facebook itself have cited mobile as an potential impediment to the company’s revenue prospects.
Facebook introduced its Sponsored Stories ad platform in January 2011. In December, the company announced its plans to bring the units directly into the News Feed.
Marketers can now buy Sponsored Stories in the News Feed and specify where they would like those advertisements to appear: the desktop, mobile or both. They can also combine those with placements on the right-hand side (desktop only).
See on mashable.com
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