Jun 3, 2012

Why word of mouth still matters
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Yesterday, I visited À l’Épi de Blé, the only French bakery I know of in Winnipeg. A friend of mine had recommended it warmly.

The store is located in the North End, which is quite far from my house. But I did not mind the half-hour drive to get there. French delicacies are a rare treat here, so whenever I can get my hand on the real deal, I seize the opportunity.

Opening the door of the store was like being back in my country of birth. The smell was the one to which I am accustomed and that I love so much. I purchased a few pastries (chocolate croissants, tropézienne, and éclairs au chocolat) and some bread, and spent some time chatting with the lovely owners — who happen to be from southern France, like me. I also saw quite a few customers buy things during my 15-minute visit.

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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs.

On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs. On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.

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