“There’s a graveyard of geo experiments,” says Amber Case.
She’s the CEO and co-founder of Geoloqi, a company that helps mobile developers integrate, track and measure their users’ location data, and she was a panelist at the Location & Discovery discussion at the Privacy Identity Information conference (pii) in Seattle.
And she’s right. As smartphone market penetration graphs begin to look a lot like a hockey stick, some of the best minds in technology are placing bets on where the geo-location puck is going. But it’s slippery terrain – and no single app has found its footing since Foursquare debuted at SXSW in 2009
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