What Is Social Data Worth? | Backupify

See on Scoop.itEnterprise Social Media

“What is the value of a tweet? How much does Yelp value a review?”

 

Your body, if sold piecemeal at current rates, is worth $45 million. Your social media information, considerably less. See how much in this article.

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Content Curator Mike Ellsworth

Mike’s background includes experience as an IT Program Manager, Chief Technology Officer for a startup, Vice President of Strategic Planning for an Internet incubator, Senior Project Manager at the Nielsen Company, and as an independent Emerging Technology Strategy Consultant. During his 15-year career at the Nielsen Company in the marketing research business, he helped set Dun & Bradstreet's Internet strategy and developed the vision that resulted in the consumer packaged goods industry's first Web application in early 1995. With his own company, StratVantage Consulting, Mike helped Sterling Commerce create their eCommerce strategy and has helped senior leaders understand and connect rapidly changing new technologies with the organization’s existing strategy.

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