See on Scoop.it – Enterprise Social Media
Excerpted from the article:
“In today’s media-saturated world, consumers are bombarded by content in multiple channels throughout the day. Technology has spawned a profusion of publishing platforms, while it has enabled any individual to become an active publisher or aggregator.
Increasingly, they are turning to Social Curation — the recommendations of others in their social networks — to identify the most relevant and valuable content.
While there are no tricks or shortcuts, there are best practices.
1) Be Honest…
2) Engage…
3) Provide Value…
4) Make things easy…
Engaging social curation can positively increase the reach, relevancy and credibility of your brand. But social engagement is a multichannel dialogue that requires vigilance and timely responses to user comments and questions.”
We call the approach listed above Be a Person (http://bit.ly/OrderBeAPerson). People rely on other people to help them make buying or lifestyle decisions. Don’t be a brand. Be a collection of people.
See on www.mediapost.com
Content Curator Mike Ellsworth
Mike’s background includes experience as an IT Program Manager, Chief Technology Officer for a startup, Vice President of Strategic Planning for an Internet incubator, Senior Project Manager at the Nielsen Company, and as an independent Emerging Technology Strategy Consultant. During his 15-year career at the Nielsen Company in the marketing research business, he helped set Dun & Bradstreet's Internet strategy and developed the vision that resulted in the consumer packaged goods industry's first Web application in early 1995. With his own company, StratVantage Consulting, Mike helped Sterling Commerce create their eCommerce strategy and has helped senior leaders understand and connect rapidly changing new technologies with the organization’s existing strategy.
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