See on Scoop.it – Enterprise Social Media
“In a great post on Social Commerce Today, Paul Marsden (@marsattacks) recaps a recent McKinsey study that demystifies the use of social media by businesses today. And, as Marsden points out, the report does not use the word ‘revolution’ once.”
In case you missed the revolution . . . a big business strategy firm says it’s OK to go into the water . . .
See on socialcommercetoday.com
Content Curator Mike Ellsworth
Mike’s background includes experience as an IT Program Manager, Chief Technology Officer for a startup, Vice President of Strategic Planning for an Internet incubator, Senior Project Manager at the Nielsen Company, and as an independent Emerging Technology Strategy Consultant. During his 15-year career at the Nielsen Company in the marketing research business, he helped set Dun & Bradstreet's Internet strategy and developed the vision that resulted in the consumer packaged goods industry's first Web application in early 1995. With his own company, StratVantage Consulting, Mike helped Sterling Commerce create their eCommerce strategy and has helped senior leaders understand and connect rapidly changing new technologies with the organization’s existing strategy.
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