No, you cannot “Borrow my Audience.” | Peter Shankman

See on Scoop.itSocial Media Tips and News

“I got an email this morning that even floored me, the most cynical person in the world.

 

It came from a PR person who was pitching me a new product – A shirt. Yes, a shirt. Nothing special about the shirt, it was simply a new style from a new designer. But here’s what gets me: The subject line of the email was: “Hi! Can I borrow your audience?”

 

(Insert blogging-car-skidding-to-a-halt sound here…)

 

Can you borrow my… Hold up… WHAT?

 

Can you “BORROW MY AUDIENCE?”

 

Are you serious?

 

OK. Not even taking into account the fact that my audience… IS AN AUDIENCE, and not, say, A SPATULA, no, you can’t “borrow my audience.””

See on shankman.com

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Content Curator Cendrine Marrouat

Cendrine Marrouat is a journalist, blogger, content curator, and author located in Canada. She is the founder of Creative Ramblings, a social media blog focusing on entrepreneurs and small businesses, and teaches classes on social media 101. Her latest release, "The Little Big eBook on Blogging: 40 Traffic Generation Tips," is a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs.

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