May 30, 2012

Resonance Evolving, Part 3
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Today our series on the future of Resonance continues (see Part 1 and Part 2) with some musings on the “why” behind the “what” of content marketing:

So why content marketing … and why now?

why content marketing now
I think it really has to do with a fundamental shift we’re seeing in customer mindsets. As marketers, we’re trying to reach a customer who can spot a marketing pitch a mile away and has gotten really good at tuning out those messages.

What content marketing does is take a different approach: providing something of value (i.e., content) that can earn the customer’s trust first, then he might actually be willing to entertain your marketing pitch.

If you look at what companies like LegalZoom, HubSpot, and even BlendTec are doing with their marketing, you’ll start to get the idea.

So that’s where we are in the evolution of Resonance … any thoughts? Let us know in the comments—we’d love to hear from you!


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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.
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Content Curator

Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

More Curations by Rachel