So why content marketing … and why now?
I think it really has to do with a fundamental shift we’re seeing in customer mindsets. As marketers, we’re trying to reach a customer who can spot a marketing pitch a mile away and has gotten really good at tuning out those messages.
What content marketing does is take a different approach: providing something of value (i.e., content) that can earn the customer’s trust first, then he might actually be willing to entertain your marketing pitch.
So that’s where we are in the evolution of Resonance … any thoughts? Let us know in the comments—we’d love to hear from you!
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