May 29, 2012

Seth’s Blog: The new rules of naming

Written by : Martin Gysler| 0 |

For all those who are about to create their startup, this article about the name of the company is an essential and important. [note mg]

For a long time, I didn’t like my name. I spent more than 30 years spelling both my first and last name in school and on the phone. It didn’t help that I had a little trouble with my S’s when I was a kid.

Of course, now I think it’s fantastic that my grandfather overruled my mom when she wanted to name me Scott. (I think he had an issue with the branding of a type of toilet paper, but that’s a different story).

Scott’s a tough name in the Google world. Mark is even tougher. Michael is probably toughest of all.

We went through a lot of hoops in naming Squidoo. I realized as I was explaining the process to a friend the other day that the same logic applies to any product or service or company in our bottom-up world, so here goes:

Read more: http://bit.ly/K9Anaq

See on sethgodin.typepad.com

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Martin Gysler

I am a NETWORKER and SOCIAL MEDIA GEEK. Entrepreneur and autodidact, I like freedom, talk about interesting stuff, music, travel, lifestyle and much more! Active as entrepreneur and convinced autodidact for over twenty years, I choose since many years networking and social media activities. Throughout this long period I was active in the commercial sector; insurance, real estate, health, well-being..., a wide range of knowledge, where I gained a lot of experience, expertise and know-be! Today, my main objective is to develop a global activity (Networking - Social Media - People Building) with people who have the same vision of life and quality of life to have success together! If you need support to develop a strategy for your online presence, feel free to CONTACT ME!

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