The latest trends for startups, specifically mobile applications, is to attract celebrities with big followings to their platform. So far, it has worked for companies like Instagram, …
From the interview in the article.
TNW: How have the interactions gone between Socialcam and brands? Are they approaching you?
Michael Seibel: Brand interactions have been great. At least 20 brands and agencies have reached out so far this week. But even better, many brands are just setting up accounts and starting to post videos by themselves.
TNW: What types of things are brands hoping to get out of being on Socialcam?
Michael Seibel: Brands like 3 things about Socialcam. First, they see Social Video as a new trend that they want to get in front of. Second, video is their most powerful promotional tool and Socialcam allows them to distribute video to their target audiences. Third, Socialcam is a new platform that is growing very quickly and brands who establish themselves early are getting a ton of followers.
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