Group intelligence beats individual brilliance – and businesses are willing to pay for the crowd’s wisdom in the social sphere. The MIT’s ‘genetic’ model allows comb…It is crucial to get the motivation right, i.e. why people engage and continue to come back to contribute more to the cause or project. It comes down to finding the basic drivers for human motivation. This explains why people invest much of their time and resources to crowd sourcing.
From the Article.
The famous $1million Netflix Prize was a 5-year open competition for the best collaborative filtering algorithm to predict user ratings for films, based on previous ratings. The winner had to improve Netflix’s algorithm by 10%. The million-dollar reward in 2006 gives a flavor of just how valuable the crowd’s wisdom is for a company! In contrast to common belief, money is not always the driver. If it was, how do you explain the popular virtual ‘farming’ on Facebook, for example, where players pay hard cash for virtual goods?
In the more clandestine intelligence community, recruiting individual operatives plays to four motivational drivers: Money, Ideology, Conscience, and Ego (easy to remember as ‘MICE’).
The drivers for attracting collective intelligence are a bit different, as Tom Malone found out. Nonetheless, there are parallels: He calls the key motivators Money, Love, and Glory.
Curators Quick note- Collective intelligence is a way to push back on the negative affects of our technological advance.
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