May 21, 2012

Curation Can Make Your Business Indispensable – Here’s How
Share

See on Scoop.itContent Curation, Social Business and Beyond

I selected this article and interview in its entirety (video) that Bill Sheridan did with Steve Rosenbaum because everytime I hear Steve speak about the importance of curation it reinforces the importance of curation and why your business can’t afford not to do it.

 

Steve gave a keynote to DigitalNow on April 28, 2012 and talked about the importance of curating vital information for your clients.

 

Here’s what caught my attention:

 

**A flood of information – but the opportunity lies in identifying and delivering the really important stuff for your clients

 

**Authority is no longer bestowed to content creators, “Curators are today’s trusted authorities”

 

How do you become a trusted authority?

 

**Have a voice   – What is your brand’s promise?

 

**Provide context  – What keeps your clients up at night? Are you listening to them online?

 

**Offer a point of view – Your point of view is your unique sales proposition.  People don’t buy your products, they buy why you’re selling them.

 

**Tell your clients why you selected this information and why it’s important on a consistent basis and you’ll become indispensable

 

Here is an article from 2011, still very relevant today that I found very helpful  that goes a little more into detail about context,

 

The article is “If Content is King, Context is Queen” written by Amy Manus for ClickZ

 

http://bit.ly/IWRGHb

 

Read Bill Sheridan article & see video here: http://bit.ly/JrJ5B
See on www.cpasuccess.com

Enhanced by Zemanta

Tags: , , , , , , ,

Follow Me!

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
Follow Me!
0
Opt In Image
Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

More Curations by Tom