I selected this article and interview in its entirety (video) that Bill Sheridan did with Steve Rosenbaum because everytime I hear Steve speak about the importance of curation it reinforces the importance of curation and why your business can’t afford not to do it.
Steve gave a keynote to DigitalNow on April 28, 2012 and talked about the importance of curating vital information for your clients.
Here’s what caught my attention:
**A flood of information – but the opportunity lies in identifying and delivering the really important stuff for your clients
**Authority is no longer bestowed to content creators, “Curators are today’s trusted authorities”
How do you become a trusted authority?
**Have a voice – What is your brand’s promise?
**Provide context – What keeps your clients up at night? Are you listening to them online?
**Offer a point of view – Your point of view is your unique sales proposition. People don’t buy your products, they buy why you’re selling them.
**Tell your clients why you selected this information and why it’s important on a consistent basis and you’ll become indispensable
Here is an article from 2011, still very relevant today that I found very helpful that goes a little more into detail about context,
Latest posts by Tom George (see all)
- New Digital Trends In Today’s Smartphone-Obsessed World - September 6, 2016
- 5 Things a Recruiter Looks for in a Resume - August 30, 2016
- Obtaining Legal Immunity for Pet Cohabitation - August 30, 2016