Excerpted from article:
“It looks like Flipboard; aggregates and posts content like Reddit; and presents news visually, like Newsmap. And it’s from Intel. Intel iQ is a social-publishing platform and the tech giant’s latest content-marketing experiment.
IQ resembles a digital magazine but is curated by Intel employees. A story gets to the iQ front page when a certain number of people recommend it. The goal is to “connect with a younger audience and tell them the bigger story of who we are as a brand,” said Editor-in-Chief Bryan Rhoads. “Many of them don’t know, so we need to tell them the story of Intel that is beyond PCs and beyond processors.”
Mr. Rhoads will sometimes place staff-written or important stories on the page, but most articles will appear democratically and make it on their own merits.
On page, each story box appears with a photo and a tag: “IQ Original” for staff-written and freelance-commissioned articles, “iQ Network” for content written by partner companies such as Discovery or Vice, or “Via” for pieces from an outside source. The last tag is followed by the name of the publication, for instance, “via Mashable.”
Bryan Rhoads, editor in chief of Intel iQ
Each story box grows visually as social media — clicks, shares, freshness, relevancy and other data from around the web — is added.”
Read full original article here:
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