It’s no secret that Facebook is worth about $100 billion because it collected personal data about its users. A lot of data.
Although Twitter tracks its users too — albeit in a much less aggressive way — the company has decided to take a different route. It announced Thursday that it is joining Mozilla, the maker of the Firefox Web browser, and giving its users the ability to opt-out of being tracked in any way through Twitter.
Twitter is doing this by enabling the Do Not Track feature in the Firefox browser that enables people to opt-out of cookies that collect personal information and any third-party cookies, including those used for advertising. The Do Not Track functionality will only work if a Web site agrees to acknowledge it.
See on bits.blogs.nytimes.com
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