How you dress your website says a great deal about your personality and the type of person you want to attract. Like people, your website’s various colors, layout and functionality can have drastically different appeal.
A study by Jamy Li and Mark Chignell of the University of Toronto reveals how readers are more attracted to authors they judge to be similar to themselves. The language you use and how it is delivered are your strongest cues to personality, but what if you want to attract an audience you don’t necessarily fit in?
As identity designer David Airey puts it, “Your website opens doors to contacts you’d never imagine you’d meet. Now more than ever, millions of people have access to your online presence, and whether you like it or not, they’ll immediately judge you upon your site design.”
See on contently.com
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