May 17, 2012

The Key To Content Marketing (And Business): Be Less Self-Centered
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In a world where “every brand is a publisher,” giving away audience-focused content is cheaper, more inspiring, and better for the world than interruptive marketing.

The companies that win friends and influence fans are the ones that give us content we want and unique experiences focused on us. For free. And those that do it well make a killing in business.

Birchbox, for example, grew its beauty sample service from zero to more than 100,000 subscribers (each paying $10 a month) in the past two years, according to MarketWatch. The New York-based startup drew attention in the noisy beauty products space in large part by producing a blog and magazine about grooming and makeup. Like Allure or Glamour or any traditional beauty mag, Birchbox talks about what its audience wants, and not about Birchbox itself.

 
See on www.fastcocreate.com

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12

  • Hi Deena,

    Sure…for me personally I usually find that I am able to write more effectively after I have read something stimulating on the topic that I am going to write about. Or by simply reading something good it helps to get my idea juices flowing. Make sure you are not confusing words and punctuation with what you are trying to write. Remember write it first then edit, edit, edit. I hope this helps.

  • First off I would like to say superb blog! I had a quick question in which I’d like to ask if you do not mind. I was curious to find out how you center yourself and clear your mind prior to writing. I’ve had difficulty clearing my thoughts in getting my thoughts out. I truly do enjoy writing however it just seems like the first 10 to 15 minutes are lost simply just trying to figure out how to begin. Any recommendations or tips? Appreciate it!


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

More Curations by Tom