Social media can be a great marketing tool – if it’s used correctly. don’t just jump on the bandwagon.
The reality is that social media ‘experts’ are what web designers were back in the late 90s: Everyone with a computer and an Internet connection could all of a sudden transform your business into this online mecca. What really happened was that companies who pioneered the online space found themselves, and their websites, in a miserable heap of disappointment.
The very same lessons from the 90s and web development can be applied to the social media frontier we find ourselves in today. There are businesses that have truly embraced social media and make it an integral part of their business, and successfully engage in conversations with their customers.
See on www.entrepreneurmag.co.za
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