May 17, 2012

6 Reasons ‘The Avengers’ Is Crushing It At The Box Office
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Written by : Tom George| 0 | Movies

See on Scoop.itTransmedia: Storytelling for the Digital Age

Even as the industry scrambles to figure out how to emulate this success, here are six hard and fast reasons why Avengers gets it right:

  • A Mastermind with a Long-Term Scheme
  • Insisting the Story Wins Out Over Egos
  • Homer, Dante and…Stan Lee! Embracing a Mythos of Our Own
  • One Universe, Dozens of Access Points
  • Incentivizing Rivals to Team Up
  • A Daring, Well-Timed Release Strategy

Jeff Gomez and Fabian Nicieza, Starlight Runner Entertainment
See on www.businessinsider.com

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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