May 16, 2012

How you help Facebook make billions
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Every post you “like.” Every friend you add or fan page you join. Every place you check in, and every Web page you recommend. To you, those are ways to enjoy, expand and improve your experience on Facebook. To Facebook, they’re the building blocks of a multibillion-dollar company.

In business, there’s a well-worn line that could apply to the social-networking behemoth: If you’re not paying for it, you’re not the customer. You’re the product.

In this case, you’re a product worth, to Facebook, an average $4.84 a year.

As Facebook hits Wall Street this week with a public stock offering that could value the company at more than $100 billion, investors appear dazzled by the company’s uncanny ability to put the right advertisements in front of its roughly 900 million users.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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