Poltrona Frau. the epitome of ltalian culture and expertise and a household name all over the world, celebrates its first hundred years. Recognised across the globe for its design, quality and crative values, the company has decided to mark the occasion by revaling the many different sides to its make-up that have made it the leading Italian company in its field. These many facets that are combined with great consistency will be revaled throughout 2012 in three different projects: a book. a design contest for young designers to launch the “centenary armclair” with a top-class judging panel, and the opening oi the first Poltrona Frau museum in Tolentino. This is a series of significant investments to commemorate its first 100 years, which Poltrona Frau wishes to celebrate by Iooking at itself through other people’s eyes, having the courage to allow itself to be stripped bare and take pride in its roots which will be shown with no filters. Poltrona Frau projects itsell towards the next 100 yaers with the same energy and enthusiasm of the first 100.
Poltrona Frau, Le Marche: a hundred years young http://bit.ly/... #marche #lemarche #italy #video
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