May 6, 2012

Let’s Get Physical…And Digital
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Written by : Tom George| 0 | Health

See on Scoop.itContentmarketing

A new Infographic from market research firm Lab42 found that 51% of consumers are using smartphones during their workouts, whether for checking email (33%) or tracking their pace (43%). Listening to music is the most popular way to incorporate mobile devices into a workout (91%).

 

The study was conducted among 500 social media users who place a high emphasis on health and exercising.

 

About 33% of respondents said they use apps to track fitness and food regimens, while 31% do similar tracking on websites. Using a game console remains a popular way to do workouts, as 14% use a gaming system to exercise. About 51% who do so said they use the Wii Fit.

 

Overall, the study found that 74% consumers believe technology has made a positive impact in improving their weight loss efforts and even increases motivation (72%) to keep going.
See on blog.lab42.com

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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