May 5, 2012

The Most Overrated Social Media Metric | Social Media Metrics | Social Media Consulting – Convince & Convert
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“The most overrated social media metric is traffic from social outposts. Pinterest in particular is overhyped in this regard. Measure behavior to test true value.

Pinterest has spawned a new way of consuming and searching information, and may be the poster child for the coming image-centric social Web that will make written blogs like mine look quaintly Amish by 2014. But to make the case that Pinterest should be a big part of your marketing arsenal because it proportionally sends more traffic to your website than Facebook or Twitter is patently ridiculous.”

See on www.convinceandconvert.com

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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs.

On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs. On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.

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