May 4, 2012

Weekend Project: Research the Audience You Want … but Don’t Have : @ProBlogger
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“This guest post is by Logan Marshall of the Free Life Project.

When I was starting out online, there was something that drove me absolutely crazy. It infuriated me. It made me want to punch a dozen newborn kittens.
Okay not really, but it got me mad. Real mad.

What am I talking about? Simply this: Everyone says you must “understand your audience.” The so-called “gurus” relentlessly preach a gospel of Customer Avatars and Empathy Maps, telling you that you must know the hopes, fears, and dreams of your readership in order to effectively position your offer.

You’ve heard this advice before right? I’ve had it crammed down my throat.

While this is fine advice and some people have gotten close to actually nailing down a strategy for completing this impossible mission, I’ve yet to find an actual guide on how to do it! Of course there are the common suggestions:

“Just run a few surveys.”
“Spend some time thinking about it.”
“Talk to people.”
Blah blah blah … fluffy useless garbage … blah.

You see, when I’m presented with the advice “just run a few surveys,” a gazillion questions immediately flood my brain:”

See on www.problogger.net

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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs.

On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs. On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.

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