May 4, 2012

No, you cannot “Borrow my Audience.” | Peter Shankman
Share

See on Scoop.itSocial Media Tips and News

“I got an email this morning that even floored me, the most cynical person in the world.

 

It came from a PR person who was pitching me a new product – A shirt. Yes, a shirt. Nothing special about the shirt, it was simply a new style from a new designer. But here’s what gets me: The subject line of the email was: “Hi! Can I borrow your audience?”

 

(Insert blogging-car-skidding-to-a-halt sound here…)

 

Can you borrow my… Hold up… WHAT?

 

Can you “BORROW MY AUDIENCE?”

 

Are you serious?

 

OK. Not even taking into account the fact that my audience… IS AN AUDIENCE, and not, say, A SPATULA, no, you can’t “borrow my audience.””

See on shankman.com

Enhanced by Zemanta

Tags: , , ,

Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs.

On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
0
Opt In Image
Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs. On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.

More Curations by Cendrine