In the rolling farmlands of the Marche region, amid cattle grazing on steep hills and farmers working their crops, sits the factory of the Pascucci company.
Pascucci is a worldwide supplier of organically grown and locally roasted coffee beans. Its only facility is here, in the heart of traditional, rural Italy.
The Pascucci family has owned and operated the company since 1883. “We combine modern technology with ancient traditions to produce the best quality product,” says Mario Rossi, the operator of the factory. “We roast the same way people roasted beans from the very beginning,”
If we were even 30 kilometers closer to the sea, the humidity would be all wrong.
Rossi, the highest authority below the Pascucci family, describes the importance of this singular location. Humidity can influence the quality of the roast and thus, the final product. Here, in tiny Monte Cerignone, the humidity is low nearly year-round, thanks to the location’s perfect balance of altitude above sea level and distance from the Adriatic sea. “If we were even 30 kilometers closer to the sea, the humidity would be all wrong,” he says.
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