In a recent video from NBC Nightly News Ben Silbermann, the founder of Pinterest, shared that his childhood bug collection was part of the story that transformed his passion for nature and science into the third most popular site on the web. Ben developed Pinterest as a place for individuals to share their own stories, interests and passions in a digital sense, with the goal of connecting online inspiration with offline action. When it comes to Pinterest, a hobby as unique as bug collecting can be the start of a story that means so much more.
Pinterest is grounded in the simplicity of collecting, sharing and discovering images of inspiration and passion. Yet, what I find to be the beauty/addiction of Pinterest are the stories that are discovered between every pin. What we “like, love, live and dream” are the foundation of every story. This post will take a dive into the updated Pinterest layout and a revised Terms of Service, to discuss the perspective Pinterest is bringing to social media storytelling.
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