Forget the screeching emergency tone that interrupts TV and radio shows during severe weather. The Weather Channel wants to build a weather alert system based on social media, and it’s started laying down that framework with a site redesign that launched Wednesday.The redesign, among other updates, lets users tweet weather warnings or post them to Facebook.
Weather Channel VP of Web Products Mike Finnerty calls this social media implementation “phase one.” The channel is working with Facebook on “phase two,” which involves incorporating weather warnings into Facebook’s open graph.
See on mashable.com
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