Local businesses are faced with the challenge of trying to hyper-target their messages to a local audience while still picking up enough steam from the broader Facebook community to bump up engagement and improve their Edge Rank. The problem that they often have is that this takes time both on Facebook and in real life.
Big brands have the advantage when it comes to mass attention. People are listening, liking, and engaging. For local businesses, it’s a struggle.
What they don’t realize is that they’re not using their time and efforts for the most rewarding component of localized social media. The advantage that small businesses have over big businesses is the personal attention to the customers that gives them the opportunity to dramatically amplify their brand messaging. All they have to do is ask.
Continue on reading the article, but first read my notes.
Curators notes- Let’s face it we all understand marketing is changing. This piece does a fine job distingiushing between the advantages that both large companies and small companies have using social media and makes it easy to understand. Social media is not a one size fits all.
Favorite line – “I’m glad you liked it! If you’re on Facebook and you have your smartphone with you, I can offer you a free slice of apple pie if you’ll let your Facebook friends know you’re here.”
See on socialmediatoday.com