Welcome to our new series “Top 10 Reasons Why Your Social Media Sucks,” where we point out many common mistakes that prevent businesses from reaching the full potential of their social media marketing. Stay tuned for more missteps, errors, faux-pas, and boo-boo’s every Monday and Wednesday ’til the list runs out!
Polonius: What do you read, my lord?
Hamlet: Words, words, words.
(Hamlet, Act II, Scene 2)
… which is all well and good, if you happen to be blogging in 1603.
But here in 2012, if you’re relying solely on the written word to get your social groove on—no matter how witty and engaging those words may be—you could be headed to Ye Olde Dungeone of Obscurity.
Because today, even the most avid readers expect a visual component in their social content … and if they don’t get it from you, their eyes will wander elsewhere.
Which brings us to the final Reason Why Your Social Media Sucks: you’re only posting text and ignoring the power of visuals.
Just a couple of days ago, social media agency Pandemic Labs published some surprising data regarding what fans like versus what brands are posting on Facebook. In the spirit of this post, I’ll let the visual do the talking:
And it’s not just on Facebook—all across the Web, users are crying out for more visuals and rewarding those who deliver. Just look at the extraordinary rise of Pinterest over the last few months and you’ll get the idea.
So if your social media presence is starting to look like something only Hamlet would love, it’s time to mix things up and get visual.
- Make sure that every blog post you publish has at least one visual element. Invest in some quality stock photography (I use Fotolia) for professional-looking images that can boost your post to the next level. (Most pics are a bargain at less than $2 apiece.)
- Commit to replacing one text-only blog post with a video at least once a month. You’ll add some much-needed variety to your social presence, plus you’ll give your audience a chance to get to know you a little better.
- If you haven’t already, set up a Pinterest account and start posting interesting images and video that appeal to your audience’s interest. (And not just your own stuff, please
- As always, ask your audience what they’d like to see. Chances are they have some great ideas to toss into your visual bag of tricks.
So, how do you add visual interest to your blog, Facebook Page, and other social outposts? Tell us in the comments—we’d love to hear from you!
Read earlier posts in the series:
- Reason #10 Why Your Social Media Sucks: “It’s All About Me”-ism
- Reason #9 Why Your Social Media Sucks: You’re Posting Too Often
- Reason #8 Why Your Social Media Sucks: Not Posting Often Enough
- Reason #7 Why Your Social Media Sucks: Jargon and Industry-Speak
- Reason #6 Why Your Social Media Sucks: You’re in the Wrong Place
- Reason #5 Why Your Social Media Sucks: Not Sharing the (Link) Love
- Reason #4 Why Your Social Media Sucks: You’re Being a Debbie Downer
- Reason #3 Why Your Social Media Sucks: You’re Not Engaging
- Reason #2 Why Your Social Media Sucks: Abusing the Auto-Post
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Content Curator Rachel Parker
Rachel Parker, Owner and Chief Content Strategist of Resonance Content Marketing, brings a track record of success in brand messaging to her work with forward-thinking businesses of all sizes. With over 15 years experience as a brand strategist and marketing writer, Rachel has worked with some of the most prominent companies in Houston, including Hewlett-Packard, SYSCO Foodservice, AIG American General, Methodist Hospital, Reliant Energy, Honeywell, and many others.