A very interesting comparison of several measurement tools and what they really measure. [note mg]
For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions.
But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential?
It is easy to understand influence as a concept; if you can get other people to do something, you have influence. But it’s not at all easy to define how you would measure influence. As Nathan Gilliatt has pointed out, there is no such thing as a “unit of influence” – an observable, measurable event that reflects influence.
Content Curator Martin Gysler
I am a NETWORKER and SOCIAL MEDIA GEEK. Entrepreneur and autodidact, I like freedom, talk about interesting stuff, music, travel, lifestyle and much more! Active as entrepreneur and convinced autodidact for over twenty years, I choose since many years networking and social media activities. Throughout this long period I was active in the commercial sector; insurance, real estate, health, well-being..., a wide range of knowledge, where I gained a lot of experience, expertise and know-be! Today, my main objective is to develop a global activity (Networking - Social Media - People Building) with people who have the same vision of life and quality of life to have success together! If you need support to develop a strategy for your online presence, feel free to CONTACT ME!