Do you use Google+ more than Facebook? Are you an avid Twitter user, but not so active on Google+? Do you auto-share online media, such as songs or news articles, onto Facebook? These are just some of the questions being asked in the ongoing evolution of the “Interest Graph,” succinctly defined by software engineer Adam Rifkin as “WHAT people care about.” He was contrasting it to the term popularized by Facebook CEO Mark Zuckerberg, “Social Graph,” which is WHO people care about.
As I’ve watched the Interest Graph evolve over the past year, what’s struck me the most is that it has forced people to make a choice. I’m willing to wager that most of you have chosen one platform as your primary means to track and express what you care about.
Here is more of Rifkin’s definition of an Interest graph:
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