by Ami Kealoha in Culture – www.coolhunting.com
Making the farm-to-table connection all the more real, Nudo‘s “adopt-an-olive-tree” program delivers their delicious certified organic olive oil to your door along with the pride of ownership that comes from calling one of their trees yours. In addition to four 500mL tins of the tree’s first cold press extra virgin oil in mid-April and three half-size tins of infused (lemon, chile and orange) oil in the fall, adopters also receive a personalized certificate, information about their tree and an open invite to “visit, hug or water the tree in person.”
The clever idea comes from two former British television producers, Jason Gibb and Cathy Rogers who moved to the La Marche region of Italy in 2005 seeking a different lifestyle. From their initial 20 acres, the duo’s enterprise now includes thousands of trees and nine small artisinal producers in the region, a strategy that not only helps keep up with demand but sustains smaller farms. It also means that, while most commercial olive oils use blends of questionable origin (read more here), Nudo oil comes from 100% Italian, hand-picked olives that go straight from the grove to pressing.
Nudo’s high standards for quality make for an addictively tasty product.
The tin itself (made from recycled materials as a more eco-chic alternative to glass bottles) is just one part of the brand’s commitment to the environment, which includes a portion of the estate set aside as forest to offset their carbon footprint and their organic farming practices.
Nudo is bridging the gap between consumers and their food. With a global community of adoptive tree “parents” as well as a localized community of collaborative growers, the Nudo family goes far beyond their fields and presses. It’s a close community as well, with owners traveling to visit their trees and help with the harvest. The farm-to-table connection results in an olive oil that bears the innovative personality of those involved.
See on www.nudo-italia.com
I am passionate about Le Marche Region in Italy, follow me to discover it.
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