Crowdtap, a web-based network that allows brands to connect with their most engaged fans and customers through social media, has just expanded to two more platforms: Facebook and mobile. The mobile application comes in the form of an iPhone app which allows fans to participate in the brand’s “challenges” (games and contests) in order to earn rewards.
Meanwhile, the new Facebook tab sets up a special “VIP” section right on the brand’s own Facebook page, to allow for interactions with its top fans.
See on techcrunch.com
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